The 14 Best Jeans Brands to Know (and Shop!) in 2021

The world of denim is always changing, and it’s important to stay on top of what the best jeans brands are right now. We asked around to see which brands our favorite fashion insiders were wearing lately—and these are their responses.

Keep scrolling for the 17 brands you need to know about, right now. Including the hottest new up-and-comers, tried-and true favorites, and beloved labels worth obsessing over again. Pair them with your favorite slouchy tee or crisp button-down—you’ll be set for fall no matter which direction you go in.

  1. Frame Denim

Offering lean, unaltered silhouettes since 2007, Frame Denim is one of the most popular denim brands out there right now. Stylist Stacey Wilson says she loves their jeans for how “they fit like they were made just for you.” And with so many options to choose from, you’re guaranteed to find the perfect pair. After all, as Editor-in-Chief of InStyle Jamie Mizuno says, “Frame has a perfect range of fits and finishes from clean and classic to cool and edgy for every body type.” Plus, it’s nice not having to think about picking between a boyfriend or skinnier cut—just pick your color.

Frame also offers denim basics like two pairs of the same style (a.k.a. paring joggers with an oversized t-shirt or layering a tucked-in button-up under slim boyfriend jeans), as well as the perfect pair of jeans for date night. “I love the brand because it’s so versatile,” Mizuno adds. Don’t forget to check out their denim jackets—they’re just as sexy and statement-making as their pants are.

  1. Ilaria Nistri

The trend for ripped jeans shows no signs of slowing down, which is why Ilaria Nistri’s are the perfect way to upgrade your wardrobe this season. Stylist Lizzie Bowden loves them because they’re “the perfect combination of cool and edgy.” And Mizuno loves that they’re “more lived-in than distressed so they don’t look over-done.” Shop the brand’s entire collection—which ranges from classic skinnies to wide leg, high rise, and cropped styles.

  1. DL1961 Premium Denim

Known for their vintage details, DL1961 Premium Denim is an old favorite of Mizuno’s. She says, “the denim is so thick and high quality it stands up to every wear. They are the perfect boyfriend fit without being overly oversized.” Plus, no one can beat their incredible array of washes, including dark rinses, bright dyes, and even sequins.

  1. Mark & Graham

Hayley Phelan hipped us to this boutique denim shop because she “loves their fun fits—like skinny-with-buffed-hem or bootcut with faded hems.” And the super unique thing about this brand is that they’re all made to order! Meaning that your jeans will only ever fit you perfectly—no more sagging in the butt or gaping at the waist.

  1. Lev’s

Lev’s has quickly become a favorite of many stylists and fashion editors because of their versatility. “I’ve seen them styled with everything from skinnies to slim-legged boyfriend jeans,” says stylist and blogger Sophia Petros. Try the brand’s girl girl skinny jeans, which are both super flattering and reasonably priced—perfect for those on a budget who still want to look rad.

  1. Lee + Azumi

“I really like L&A for their limited collections and signature feminine cuts—it’s a great brand for those looking to shop the latest up-and-coming designers,” says stylist Nicole Perniciaro. “But I also love that they branch out into more casual pieces, too—like boyfriend jeans or wide leg cuts.” The brand is especially beloved by Mizuno because of its attention to fit. “They take a lot of pride in making sure you have the right fit so it lasts a long time,” she adds.

  1. Realise

This Japanese denim label has won countless praise from fashion editors and stylists alike because of its insanely flattering cuts and versatility. “They’re my favorite pair of jeans because I feel comfortable and cool in them,” says Perniciaro. “I’ve worn my pair so many times and they still look new.” Added bonus: The fact that they come in everything from high-rise to boyfriend cuts.

  1. Reigning Champ

From the moment Petros laid eyes on Reigning Champ’s denim, she knew it was something special. “I love their emphasis on functionality as well as their minimalistic aesthetic,” she says. And who can argue with that? They’re perfect if you’re looking for a brand that will keep your butt covered during squats—and don’t we all need convenience like that?

  1. 3×1

This brand is especially beloved by stylists because of its supremely flattering cuts and quality fabrics. “3×1 jeans are so soft and super stretchy,” says Mizuno. “I’ve recently purchased a pair and I feel like you can wear them for work or play.” Plus, the brand offers every cut out there, from skinny to boyfriend to flared, so you’ll definitely find a style that works for you.

  1. Nudie Jeans

Petros is also a huge fan of Swedish denim brand Nudie because of their signature organic denim selection—which comes in an incredibly variety of washes. “It’s great because everyone has a different preference when it comes to wash,” she says. “They’re also versatile enough that you can dress them up or down.” Added bonus: The brand offers super fun details like the back pocket in the shape of an owl.

  1. T By Alexander Wang

Mizuno is also a big fan of designer Alexander Wang’s line of jeans—specifically, because they play around with fits and finishes to create killer looks. “I love his skinny jean with the fringed hems,” she says. “It gives you just enough edge for casual Fridays. And I love his cropped bootcut jeans with the distressed details.”

  1. Seven For All Mankind

Known for their classic cuts, this all-American brand is a longtime favorite of Mizuno’s. “I’ve worn them for years,” she says. “I have all kinds of washes—black denim, raw denim, light rinses—and I’ve had them forever.” Added bonus: The brand’s mix of updated fits and finishes to create the perfect pair for any occasion.

  1. Tanya Taylor Underground Collection

Petros is also a fan of Tanya Taylor’s dark and moody brand because it offers incredible quality in its fabrics and construction (and Mizuno agrees). “Skinny and boyfriend cuts are always really flattering,” she says. “And the wash colors—especially in the dark indigo and black denim—are perfect for hiding under a blazer or worn with a simple tank top.”

  1. Zara

Of course, just because you’re still looking for that perfect pair of jeans doesn’t mean you can’t shop high-end brands from time to time. Petros loves just about anything from Zara—and especially her boyfriend jeans. “I love pairing them with cute white sneakers,” she says. “They’re so classic, but trendy at the same time.” Added bonus: The brand’s versatility makes you look polished no matter what occasion you decide to wear them to.

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